Individual Creativity in the Era of Digital Humanism

Abstract

Abstract. The article examines the phenomenon of individual creativity in the era of digital humanism as one of the key factors in shaping the contemporary cultural environment. Particular attention is paid to the combination of technological innovations and humanistic values, which defines new approaches to the development of visual art, cultural communication, and art education. The purpose of the study is to analyze the relationship between the artist’s individual creativity and the development of digital humanism, as well as to identify the potential of digital tools for preserving the authenticity of artistic expression and enhancing its social significance. The research methods are based on cultural, art history, and comparative-analytical approaches, which made it possible to trace the transformation of the artist’s role in the digital age, to study the integration of new media (VR, AR, NFT, generative AI) into artistic practice, and to analyze pedagogical strategies aimed at developing digital competencies in the field of art and design. The results demonstrated that digital humanism does not destroy traditional artistic practices but rather expands their potential, offering new instruments for shaping, communication, and cultural representation. A special role in this process belongs to the individual style of the artist, which ensures the preservation of uniqueness within the mass digital environment. At the same time, the development of digital platforms, international art residencies, and biennales contributes to the emergence of new forms of interdisciplinary interaction and global cultural dialogue. Ethical and legal challenges related to authorship, authenticity, and the risks of standardizing creativity under the influence of algorithms have also been outlined. The conclusions confirm that individual creativity in the digital age serves as a key means of preserving humanistic orientations, ensuring a harmonious combination of tradition and innovation, and contributing to the formation of a sustainable cultural space. Digital humanism in art should be understood as a dynamic paradigm that not only supports the development of artistic uniqueness but also opens up new horizons for art education, cultural communication, and integration into the global cultural space. Keywords: digital humanism, individual creativity, visual art, digital media, generative models, education.