Gamification of the process of learning the basics of styling using artificial intelligence

Abstract

The article provides a theoretical generalization and practical justification for the use of gamification in combination with artificial intelligence technologies as an innovative approach to teaching stylization in fashion design. Purpose. The purpose of this study is to scientifically substantiate the introduction of gamification as a didactic tool in the teaching of stylization in fashion design, utilizing artificial intelligence technologies, specifically generative platforms, adaptive scenarios, and visual modeling tools. Methods. The research methodology is based on an interdisciplinary approach, which includes content analysis of scientific literature, comparative assessment of digital educational platforms, case analysis and synthesis of modern educational practices in the field of design education. Results. The primary directions of gamification in stylization are established: the use of VR/AR environments, mobile applications, chatbots, and generative models (CLO3D, Vizcom, Midjourney, Look.ai), as well as the implementation of educational scenarios with plot-role tasks and competition mechanisms. In particular, the didactic potential of the Look.ai platform, which contributes to the formation of creative thinking, associative modeling, and personalization of the educational process, is analyzed. The types of digital tools that can effectively provide game dynamics for stylized learning in the context of digital transformation are outlined. Conclusions. The combination of gamification and artificial intelligence tools presents new opportunities for updating the content of professional design education, enhancing student motivation, and fostering individual stylistic thinking. The practical significance lies in the development of recommendations for implementing gamified educational modules tailored to the needs of the digital economy, and the scientific novelty lies in conceptualizing stylization as an interactive, adaptive, and visualized process within the context of artificial intelligence use.