The role of artificial intelligence in ensuring the quality of higher education in the context of digitalization

Abstract

The growing complexity of educational processes and the need for flexible learning models necessitate the search for innovative solutions that can not only complement but also transform traditional approaches. The purpose of this study is to analyze the opportunities and risks associated with implementing artificial intelligence technologies in higher education to ensure its quality, accessibility, and efficiency. Methods. The analysis of scientific publications, practical cases of implementing intelligent solutions in the educational process, as well as regulatory and legal documents governing the digital transformation of education, was utilized. Special attention was paid to examples of the use of automated work verification systems, adaptive online platforms and analytical tools to support management decision-making. The generalization method was used to formulate conclusions. Results. It was found that the use of artificial intelligence contributes to the formation of individual educational trajectories, allowing students to learn at their own pace and work with content adapted to their needs. Automation of assessment reduces the routine workload of teachers, and educational analytics enable the prediction of learning difficulties, providing timely support. Technologies also expand access to education for individuals with special needs through automatic translation and speech recognition. However, risks have been identified, including the potential decline in academic integrity and uneven implementation of innovations across institutions. Conclusions. The effective use of artificial intelligence in higher education is possible only if technological innovations are combined with ethical principles, the development of digital competencies of all participants in the educational process, and the continuous improvement of the quality assurance system. Fulfilling these conditions will ensure increased transparency, effectiveness, and fairness in higher education, transforming artificial intelligence from a technical tool into a means of strategic development of the educational environment.