Digital coaching platforms in women’s fitness: effectiveness and methodology

Анотація

The purpose of this study is to systematize scientifically grounded approaches to remote coaching for women in competitive fitness and to develop conceptual foundations for online coaching tailored to the physiological and psychological characteristics of women’s bodybuilding. Methods. The study was conducted using theoretical analysis and synthesis of scientific sources, comparative analysis of the functional characteristics of digital platforms, and conceptual modeling. The study's information base consisted of works by domestic and foreign scientists in the fields of sports technologies, training physiology, and the psychology of physical activity, published between 2019 and 2026. Results. Based on a comparative analysis of eleven digital platforms, the functional heterogeneity of these platforms was identified, and a four-component typology was developed: specialized coaching solutions, multifunctional digital platforms for monitoring physical activity and nutrition, continuous biometric monitoring systems, and hybrid tools. It was found that no single service covers the full spectrum of pre-competition preparation tasks; however, a scientifically balanced combination of services enables the creation of comprehensive, personalized support. It has been determined that hormonal cyclicity, susceptibility to energy imbalances, and the aesthetic specifics of competitions impose heightened demands on the organization of remote coaching for women. The feasibility of integrating wearable devices, heart rate variability analysis, and menstrual cycle tracking into a system to dynamically adjust training load has been demonstrated. The psychological component of remote support is examined through the lens of intrinsic motivation as a determinant of an athlete’s sustained commitment to the training regimen. An original theoretical model is proposed to illustrate the interdependence among the technological environment, physiological monitoring, training and nutritional planning, psychological support, and athletic performance. Conclusions. The effectiveness of remote coaching in women’s bodybuilding depends not on the breadth of the technological arsenal, but on the degree to which the selected tools align with scientifically grounded training principles and the coach’s expertise. The balanced interplay of automated analytical systems, personalization algorithms, and real-time communication between the coach and the athlete constitutes the organizational core of the modern online training model.