Analysis of the Effectiveness of Motivational Strategies for Improving Academic Performance of Higher Education Students in Ukraine

Abstract

Today, education in Ukraine takes place against the background of a full-scale war, and before that, the educational process underwent transformations in connection with the transition to a distance form, which was associated with the COVID-19 pandemic. Relocation of educational institutions, education in dangerous conditions, continued distance learning, as well as the instability of the economic situation can contribute to a decrease in the motivation of students to study due to uncertainty in the future. The use of motivational strategies restores students’ cognitive activity and improves academic performance. The purpose of our study was to analyze the influence of motivational strategies of modern education to improve academic performance. Research results. Increasing academic success can be achieved by strengthening internal and external motivation. The article examines methods of strengthening internal motivation, which contribute to student self-improvement, self-study and enhance cognitive activity. The use of active educational methods that use interactive forms contribute to the development of interest in the subject, form critical thinking in students. A personally-oriented approach that takes into account the individual interests and needs of students is also a factor in strengthening internal motivation. The goal of such an approach is more thorough training of the student, which takes into account the field of his interests, allows to reveal strengths and increases his professionalism. Involvement of students in research projects deepens professional knowledge, allows to increase motivation and academic success.Application of modern innovative technologies in the educational process in the form of virtual, augmented, mixed reality, or gamification enhance cognitive activity and motivation. Conclusions. The academic performance of students is an indicator of the quality of the educational process in a higher educational institution and is largely determined by their motivation to study.