Successful Presentation as an Essential Tool for Popularizing Scientific Research

Abstract

The article examines the role of scientific presentations as an important communication tool that ensures the clear and effective dissemination of research results. The purpose of the study is to develop a systematic approach to creating effective scientific presentations that takes into account methodological principles, modern information and communication technologies (ICT), and the specifics of perception by academic audiences. The research is based on an analysis of contemporary scientific literature, a comparative review of software tools for creating presentations, including those with artificial intelligence (AI) capabilities, and empirical data obtained through practical application of these tools. The study identifies the key stages of creating a scientific presentation: planning, developing the structure, designing slide content, and rehearsing. Recommendations are provided on the use of software such as Microsoft PowerPoint, Canva, Prezi, Google Slides, and AI-supported tools, including Tome AI and Gamma App, to create interactive and visually engaging presentations. The primary outcome of the study is the development of a practical algorithm for creating scientific presentations, covering all stages of the process—from planning to rehearsal. In particular, an optimal structure for presentations is proposed, integrating textual, graphical, and interactive elements to enhance audience engagement. Emphasis is placed on adapting presentations to the needs of interdisciplinary audiences and leveraging modern technologies to automate routine tasks. The conclusions emphasize that a successful presentation not only showcases research findings but also facilitates the integration of researchers into the global scientific community, promotes the popularization of scientific ideas, and fosters the development of new research directions.