Pinterest and artificial intelligence: innovations in personalization and visualization

Authors

  • Tetyana Yaroslavivna Vdovychyn PhD in Pedagogical Science, Associate Professor at Physics and Information Systems Department, Drohobych Ivan Franko State Pedagogical University https://orcid.org/0000-0002-7605-3833
  • Oksana Volodymyrivna Sikora PhD in Technical Science, Associate Professor at Physics and Information Systems Department, Drohobych Ivan Franko State Pedagogical University https://orcid.org/0000-0002-4043-778X

DOI:

https://doi.org/10.5281/zenodo.14812845

Keywords:

artificial intelligence, personalization, visualization, educational process, Pinterest

Abstract

Artificial intelligence (AI) is becoming a key tool for transforming education. Thanks to the integration of AI, the educational process becomes more flexible, which contributes to a deeper understanding of the material and increased interest of all participants in the educational process. The article examines the capabilities of AI for personalization and visualization of educational content, providing an adaptive approach to the individual needs of both students and teachers.

This study focuses on the use of AI for educational needs in the formation of digital content, demonstrating the Pinterest platform. This service uses advanced AI algorithms to personalize educational content, recognize images, make recommendations to users, and create visual search engines. Such capabilities make Pinterest not only a tool for inspiration, but also a platform that actively shapes new trends in commerce, marketing, culture, as well as education and science.

The results of the study indicate that the personalization of educational content is based on the analysis of the behavior of educational users, their interests and preferences, which allows you to create a unique experience and motivate them to long-term interaction with the platform. Image recognition and visual search, supported by AI, provide an innovative approach to information search, allowing you to quickly find similar images or ideas.

The article reveals the potential of Pinterest for teachers, students and even parents, which allows you to create a personalized and visually attractive learning environment. In addition, the article demonstrates the possibilities of using AI by a computer science teacher using the Pinterest platform as an example, which helps to find visual content, ideas for lessons and interactive material to improve the learning process.

The article concludes that the analysis of the use of AI in Pinterest allows you to better understand its impact on interactivity and the formation of new approaches to working with content. This opens up prospects for adapting such technologies in the educational environment to create innovative learning formats.

Published

2025-01-29

How to Cite

Vdovychyn, T. Y., & Sikora , O. V. (2025). Pinterest and artificial intelligence: innovations in personalization and visualization. Pedagogical Academy: Scientific Notes, (14). https://doi.org/10.5281/zenodo.14812845

Issue

Section

Information and communication technologies in education