Salesforce's Role in Improving the Quality of Medical Education in Ukraine: Implementing the System in General Medicine

Abstract

The rapid development of technologies causes a change in approaches to education in many countries of the world and contributes to the creation of new educational directions. These directions can be used in the domestic system of medical education to improve the quality of educational services and training of future medical specialists. The purpose of the article was to analyze the role of such an innovative technology as the Salesforce CRM system in improving the quality of medical education in Ukraine. Thanks to the analysis of the scientific works of domestic and foreign scientists, the synthesis of the received information and its generalization, certain conclusions were obtained regarding the effectiveness of the implementation of the CRM system in medical education. It was found that in order to provide future doctors with the necessary knowledge and skills in the modern world, it is necessary to use educational innovations and modern approaches. Recently, the introduction of modern software into the system of medical higher education has been actively developing. The implementation of digital technologies in the medical industry contributes to increasing the efficiency of the work of medical workers, reducing costs and improving the planning of work with patients. The need for the implementation of modern innovative digital technologies in medical education is fully met by the implementation of CRM systems - software that facilitates the automation of the strategy of interaction with customers. One of the most well-known CRM technologies is the Salesforce program, the key features of which are the management of accounts, contacts, leads and opportunities, email integration with Gmail or Outlook, providing an overview of each customer. Although this system was not specifically designed for the collection and storage of medical data, it can be a profitable choice in this field. The advantages of using Salesforce in medical education are centralized information management, personalized communication with students, and data security. In general medicine, Salesforce helps maintain medical records and improve patient engagement and communication, a critical aspect of today's medical practice. Thus, the implementation of Salesforce in the medical education of Ukraine will contribute to a significant increase in the quality of education, improvement of the organization and management of the educational process, as well as ensuring compliance with modern requirements and standards of the educational sphere.