Corporate Culture and Digital Literacy as Interrelated Factors in the Professional Training of Future Education Professionals

Abstract

The aim of the study is to study the relationship between corporate culture and digital literacy in the professional training of future teachers and to build a pedagogical model of their synergy. The study considers the challenges of modern education, including the impact of war, large-scale digitalization and the growth of social requirements for teachers' competencies, emphasizing the need for both technical and ethical readiness in educational practice. The methodological basis of the study includes the analysis and synthesis of scientific literature, a systematic approach and generalization of empirical data. Bachelor's and master's students participated in the empirical study. Data collection included self-assessment questionnaires that assessed the mastery of digital tools and platforms, readiness for pedagogical application, as well as practical tests of digital skills, the use of online services, compliance with digital security and academic integrity. Corporate culture was assessed using a questionnaire covering value, normative, communicative and behavioral components. The analysis of the results confirmed that digital literacy and corporate culture are deeply interconnected elements of modern teacher education. Specifically, the findings indicate that students with a higher level of corporate culture demonstrate a more conscious, systematic, and pedagogically purposeful use of digital technologies. This aligns with scholarly evidence suggesting that corporate culture shapes value orientations, models of professional behavior, and readiness for innovative activities, including within digital educational environments. At the same time, digital environments foster teamwork, responsibility, transparency, and adherence to ethical standards, whereas corporate culture provides behavioral models, stability, and shared values under crisis conditions. The results underscore the importance of integrating corporate culture and digital literacy into teacher education programs. Universities that promote strong corporate values alongside the development of digital competence enhance the adaptability, resilience, and professional readiness of future educators, enabling them to operate effectively in hybrid and crisis-affected educational contexts.